Categories: Boob Tube

NBC Heroes Saved By Dubious DVR Data

Posted by: David Kiley on October 13

NBC's "Heroes" has been spared the axe because ratings for the network drama were better than originally measured by Nielsen when digital-video-recorder viewership was factored in. This is flawed logic...

ABC Cuts Back On Commercials For New Shows

Posted by: David Kiley on September 24

ABC has done a peculiar thing for the new TV season, holding back ad inventory. It is a bit fuzzy why the network is doing it, though it's executives insist...

Fox's Dis of Obama is Okay This Time

Posted by: David Kiley on April 28

The Fox Network's decision not to run President Obama's April 29 prime-time news conference is being derided in some quarters. It shouldn't be. But is there some meaning we...

Cramer's Brand Substantially Dented. Will It Bounce Back with the Market?

Posted by: David Kiley on March 13

CNBC’s Jim Cramer was obliterated by Jon Stewart on Comedy Central last night. From time to time, Stewart transcends his needling, lampooning and satirical approach on his show and...

Bring On The 3D Ad for Super Bowl Sunday

Posted by: David Kiley on January 28

The 3D SoBe Beverage/Dreamworks ad running at the end of the Super Bowl’s second quarter this weekend seems like a good idea to me. Contrary to what my TV mate...

Cable Boomed in 2008 Thanks to Obama

Posted by: David Kiley on December 31

Fox News racked up its seventh straight year as the most-watched cable news channel, delivering an average prime-time viewership of 2.1 million, 40% more than 2007, according to data released...

"Mad Men" Update

Posted by: David Kiley on October 14

Okay, for those who watch Mad Men...was I the only one who thought Don Draper was on the verge of a realization; that maybe his kids were starting to matter...

NBC News Management Guilty of Brand Mismanagement and Neglect

Posted by: David Kiley on September 08

The debacle inside NBC and MSNBC that has resulted in Keith Olbermann and Chris Matthews dropping their election coverage anchor hats for those of commentators comes as a result...

38 Million Watch Obama

Posted by: David Kiley on August 29

Almost 38 million people watched Sen. Barack Obama's acceptance of the Democratic presidential nomination on Thursday night, according to Nielsen Media Research. That figure, which includes both broadcast and cable...

Some "Idol" Time Shifters Up In Arms

Posted by: David Kiley on May 22

Supposedly some American Idol fans are kvetching that Fox ran the finale overtime by two minutes, leaving DVR watchers without the final announcement of who won. It’s not like this...

Macy's Star Studded Ad Seems Like A Short-Term Strategy

Posted by: David Kiley on March 28

Macy's strategy of pushing celebrity licensed products may set it apart from other dept. stores, but there is something awfully vapid about the whole thing. How successful are Trump's ties...

NY Giants Super Bowl Victory Breaks Audience Record

Posted by: David Kiley on February 04

$2.7 million for 30-seconds suddenly looks like a great deal for advertisers who ponied up big dollars to advertise in arguably the best Super Bowl game ever. Fox, which...

Does Rachel Ray Have Some Splainin' To Do?

Posted by: David Kiley on January 22

New York magazine’s food blog, Grub Street, has posted a damning report from the set of the latest Dunkin’ Donuts commercial. According to an eyewitness, Ray reportedly “took one...

Advertisers Not Worried About Writers' Strike?

Posted by: David Kiley on January 15

She is jus one advertiser, but Chrysler LLC's CMO Deborah Wahl-Meyer said she is not staying awake at night worrying about the impact of the writer's strike on the company's...

Imus is Back. Pols and Brands Followed.

Posted by: David Kiley on December 03

http://www.karith.comThe return of Don Imus to the radio and cable-TV airwaves was more a resumption than an event. Part of the suspense, if you could call it that, was whether...

I Don't Think Barry Diller Gets It

Posted by: David Kiley on November 19

I know Barry Diller has a lot more money than I do. But his comments at the Idea Conference in New York City last week are by a man...

Word of Mouth: Madison Ave.--Are You Listening?

Posted by: David Kiley on November 15

I have sat through two ad agency reviews this year: one for an account in excess of $300 million a year, and another for a smaller account of around...

What the Real Mad Men Think of "Mad Men"

Posted by: Burth Helm on July 23

Last Thursday night was the premier of AMC's "Mad Men," an hour-long drama set in the high-flying, chain-smoking, smart suit-wearing advertising world of 1960. The show, says creator Matt Weiner...

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!