Categories: ANA

HP's Michael Mendenhall: No "Course Correction" Planned Despite the Recession

Posted by: Burth Helm on October 17

This afternoon I sat down with Michael Mendenhall, who took over as CMO of HP last October after running marketing for Walt Disney Parks and Resorts. We talked about HP’s...

Bank of America Gives Some Clues on How It Will Market to Scared Consumers

Posted by: Burth Helm on October 17

Well, she didn’t show up in person, but give Bank of America CMO Anne Finucane credit for actually addressing the economy – something speakers earlier this morning glossed over. In...

Here at the ANA, Very Smart People are Ignoring the Economy

Posted by: Burth Helm on October 17

We’re packed here in an Orlando hotel ballroom, shoulder to shoulder, for the first morning of talks at the Assoc. National Advertisers “Masters of Marketing” conference. There’s 1200 people in...

More ANA: Al Gore gives his first speech after winning the Nobel

Posted by: Burth Helm on October 13

The most interesting part of Gore's presentation was the reel of the viewer-created commercials the channel runs for its advertisers. I’ve posted three of the ads he showcased after the jump. Ad agencies should be scared.

Liveblogging: A-B Marketer Defends Beer, but not Bud.TV

Posted by: Burth Helm on October 12

Anheuser-Busch's Bob Lachky just gave an entertaining presentation at the ANA of how Anheuser thinks about advertising creative. He played many of the old ads, including a few that never...

Live blogging: Microsoft CEO Steve Ballmer: "We're the pig."

Posted by: Burth Helm on October 12

When asked "What's Microsoft's next step?" at the end of the presentation at the Assoc. of National Advertisers here in Phoenix, Ballmer replied with this: "Digital digital digital. Advertising advertising...

Live Blogging: Gutenberg, Pasteur, and uh... Leo Burnett?

Posted by: Burth Helm on October 12

Assoc. of National Advertisers head Bob Liodice is kicking off the presentations for the first morning of the. Steve Ballmer of Microsoft is coming up, but right now we’re hearing...

ANA Day One: Hey Eddie W., Natalie G., Jenn B. and Courtney R., you’re famous!

Posted by: Burth Helm on October 12

Or rather, you had your Facebook profile picture projected in front of several hundred advertisers last night as they knocked back drinks here in Phoenix, Arizona. It’s the annual meeting...

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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