Archives: March 2010

Inside the OK Go / State Farm Deal

Posted by: Helen Walters on March 03

What do trendy musicians OK Go have in common with insurance mega-giant State Farm? Turns out, more than "not much". But this is more than just another version of the...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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