The Onset of Augmented (Hyper) Reality

Posted by: Helen Walters on February 05, 2010

Keiichi Matsuda is currently finishing up his architecture master’s degree at London’s Bartlett School of Architecture. He created this intriguing, beautiful and somewhat unnerving vision of everyday life in the future, as embellished by augmented reality that, he writes, “may recontextualize the functions of consumerism and architecture, and change the way in which we operate within it.” I’m not entirely sure why we’ll need disembodied voices to explain how to make a cup of tea in the future, but I thought the film was pretty nicely done. [Hat tip to CR blog, which also has a pretty good discussion about the film going on in the comments section.]

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

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Reader Comments

Institute for Emerging Issues

February 5, 2010 04:00 PM

The Institute for Emerging Issues will be holding its 25th Emerging Issues
Forum on February 8th and 9th! This year’s event will focus on creativity
and innovation and they can help build stronger foundations for the state
of North Carolina. The forum will be broadcasted live on our website at
http://www.emergingissues.org. This is a great opportunity to write about
in order to spread the word on improving North Carolina!

Erik Johnson

February 19, 2010 04:30 PM

Interesting video. This type of future may not be so far away??

Erik Johnson
http://www.brandaidblog.com

lukasz

March 9, 2010 11:35 AM

most of this is already possible, its really amazing. Cisco came out with a system to ionize air if I'm not mistaken, allowing for 3d projection onto air.

Lukasz
Concept Development / Branding
http://conceptgenius.com

dingdong

March 22, 2010 09:50 AM

most of this is already possible, its really amazing. Cisco came out with a system to ionize air if I'm not mistaken, allowing for 3d projection onto air.

Lukasz
Concept Development / Branding

( http://clotheshops.us/)

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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