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Archives: January 2010

Consumers Don't Dig Apple iTunes

Posted by: Helen Walters on January 13

Forrester just released its annual Customer Experience Index, a ranking of some 133 companies across 14 industries. The firms were rated by regular users according to three principles: whether the...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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