Archives: December 2009

Dear Levi's. Please practice. Don't preach

Posted by: Helen Walters on December 31

Levi's added a line to the washing instructions on jeans urging wearers to "donate to Goodwill when no longer needed and care for our planet." This, writes Silas Amos of...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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