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Archives: December 2009

Dear Levi's. Please practice. Don't preach

Posted by: Helen Walters on December 31

Levi's added a line to the washing instructions on jeans urging wearers to "donate to Goodwill when no longer needed and care for our planet." This, writes Silas Amos of...

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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