Archives: October 2009

Esquire's 'Ultimate Bachelor Pad' brings in ad dollars

Posted by: Helen Walters on October 30

Everyone knows that print magazine advertising figures aren't quite adding up as publishing executives might like. So I was intrigued to be taken on a tour of Esquire magazine's "ultimate...

CMO Poll: Social Media Better Done In-House

Posted by: David Kiley on October 16

The CMO CLUB Weekly Poll Question: Which of your groups is best equipped to help you with your social media efforts today? Survey question conducted October 1 – October 7,...

Deutsch Takes Over Lowe: Done Deal

Posted by: David Kiley on October 15

Interpublic Group of Companies made it official today. Its Deutsch unit will absorb Lowe & Partners in the U.S. But they didn't take my advice by bagging the Lowe name...

Deutsch Likely To Swallow Lowe at IPG

Posted by: David Kiley on October 14

Interpublic Group of Companies is in advanced talks to merge the U.S. offices of Lowe with Deutsch. The talks were first reported by Adweek. Lowe has been in disarray for...

NBC Heroes Saved By Dubious DVR Data

Posted by: David Kiley on October 13

NBC's "Heroes" has been spared the axe because ratings for the network drama were better than originally measured by Nielsen when digital-video-recorder viewership was factored in. This is flawed logic...

Are Brand Managers Dead?

Posted by: David Kiley on October 12

Ad Age today previews a report due from Forrester Research that suggests that the day of the “brand manager” is dead. The article says the recommendation by the research firm...

Minute Maid Boost Taps The Energy Drink Shelf

Posted by: David Kiley on October 08

An enhanced fruit juice from a mainstream brand like Minute Maid is tough to make cool against the myriad of New Age beverage boosters like Vitamin Water. And they especially...

CMO Poll: Autos, Airlines and Banks Equally Tough Challenges For Marketers

Posted by: David Kiley on October 05

The CMO CLUB Weekly Poll Question: What CMO position do you think would be most difficult? (September 24 – September 30, 2009) 108 CMOs responded: 27.8% CMO at US Auto...

Chrysler Is Naming New Ad Agencies for Brand Makeovers

Posted by: David Kiley on October 01

Chrysler LLC is down to choosing ad agencies for its brand restructuring: reportedly choosing a Texas agency to handle Ram truck business. The automaker, now partly owned by Italian automaker...