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CMO Poll: Social Media Better Done In-House

Posted by: David Kiley on October 16, 2009

The CMO CLUB Weekly Poll Question: Which of your groups is best equipped to help you with your social media efforts today?

Survey question conducted October 1 – October 7, 2009

114 CMOs responded:

65.6% In House
15.6% Interactive Agency
9.4% PR Firm
9.4% Social Media Agency
0% Creative/Ad Agency

A few Quotes from CMOs in the club who responded:

“With all the chatter in the industry on social media and all the agencies scrambling to stay relevant through social media, the combination of our internal marketing expertise and hiring millennials in our group that understand social networks, is working well.”

“Our strategies for engaging our consumers and differentiating ourselves have not changed. Social media is simply new channels for us that we have incorporated into our marketing mix”.
“Social Media is changing the way our entire company works and engages with stakeholders. It’s not a marketing initiative but a company wide initiative.”

“We looked at a few social media agencies but they understood social networks but not our industry or customer engagement insights for our products.”

“We are still thinking through our social marketing strategies and I have assigned a team of 3 within my marketing group to help leverage social media as part of larger integrated marketing programs.”

To learn more about The CMO Club, go to

The CMO CLUB Thought Leadership Summit, Nov. 12-13, San Francisco:
Sign up for “CMOs only” dinners at

Reader Comments

Nicky Jameson

October 21, 2009 7:06 AM

An excellent and informative article. Our company has tried many different methods and mediums to compete in the social mediarace but it is difficult to guage how successful we have actually been. In the end, i think we agree wholeheartedly that our best results have come from our own effrts rather than any outsourcing we have done in this regard.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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