Archives: September 2009

CMO Club Poll: Retail Can Still Trump Trust Efforts

Posted by: David Kiley on September 28

BusinessWeek last week published a story and video , "The Great Trust Offensive," about brand trust that was connected to our annual Best Global Brands report. The focus of the...

ABC Cuts Back On Commercials For New Shows

Posted by: David Kiley on September 24

ABC has done a peculiar thing for the new TV season, holding back ad inventory. It is a bit fuzzy why the network is doing it, though it's executives insist...

AOL CEO Tim Armstrong: "Don't Congratulate Me."

Posted by: David Kiley on September 23

I bumped into AOL CEO Tim Armstrong during an Advertising Week conference in New York this week. I hadn't seen him since before he was named CEO of struggling online...

Nielsen Hooks Up With Facebook for Ad Effectiveness

Posted by: David Kiley on September 23

Nielsen has struck a global, multiyear partnership with Facebook that begins with hundreds of studies this year to explore the effectiveness of advertising on the online social network. Nielsen will...

Mountain Dew: When limited edition equals 1.5 million

Posted by: Helen Walters on September 22

Since 2007, Pepsi brand Mountain Dew has produced Green Label Art, a series in which artists design a limited edition bottle for the drink. So far, so ho hum, right?...

Airline Fees Run Amok--Paging Congress

Posted by: David Kiley on September 19

Congress is so tied up with health care reform that it has no time to take a new and overdue hard look at the airline industry and its total abuse...

GM's "Best Car Wins" Ads Need to Move On Fast from Chairman

Posted by: David Kiley on September 14

Okay. That was interesting. Use a guy in his 60s who has been at the company for fifteen minutes to tell the public that General Motors is back and relevant?...

CMO Club Poll: CMO's Want Product Marketing

Posted by: David Kiley on September 14

The CMO CLUB Weekly Poll Question: As CMO if you could add one new organizational responsibility to your role, what would it be? 106 CMOs responded: Product Marketing 34% Sales...

Volkswagen Going To Next Round With Ad Agencies

Posted by: David Kiley on September 09

German automaker Volkswagen is going to the next round of creative presentations, according to industry executives, with DDB, Deutsch, Goodby Silverstein and Partners, and Wieden & Kennedy. The automaker put...

Images of Hitler and 9-11 Haunt Some Ads

Posted by: David Kiley on September 09

It’s and advertising paradigm. Got no money? Shock ‘em, and get the media to carry the message. Germany's latest AIDS-awareness commercial turns to Germany’s most evocative character—Adolph Hitler—to generate...

Leo Burnett Scores AOL Reinvention Job

Posted by: David Kiley on September 08

Score one for the old lion club of Madison Avenue. AOL, the one-time Internet juggernaut now being run by Google innovator Tim Armstrong, tapped Leo Burnett to run the...

Advice For VW, GM, Chrysler In Tapping New Ad Agencies

Posted by: David Kiley on September 07

By Cameron McNaughton Principal, Tree Farm Partners. Volkswagen has announced that it is looking for a new advertising/communications partner. Chrysler has just announced that they are considering non-roster agencies for...

CMO Club Poll: CMOs Remain Closest to CEOs, But CFOs Need Attention

Posted by: David Kiley on September 07

By now, we all know that the job of chief marketing officer has become one of the most perishable at companies. Tenure is only around 23 months these days. One...

Airline Industry Needs a Govt. Czar to Clean It Up

Posted by: David Kiley on September 02

Who isn't struck by the speed in which Ron Bloom, who leads the White House's auto industry task force, spear-headed rapid restructuring of the auto industry. By anyone's account, he...

Chrysler's Search for New Ad Agency Help Is On

Posted by: David Kiley on September 02

As reported earlier here, Chrysler has a search and review on for new ad agency help. Despite the automaker's woes, it is viewed as plum for agencies, because of the...

Danger: It is Fashionable To Bash Facebook and Twitter

Posted by: David Kiley on September 01

It is officially hip to bash Facebook.com and Twitter.com This was inevitable. Just as AOL chatrooms came in and out of favor in the mid and late 1990s, giving way...