Posted by: David Kiley on August 6, 2009
Microsoft and Yahoo! Have teamed up to let Microsoft manage the search business, and Yahoo handle the advertising end of the joint venture. One big question to be answered only with time is whether the arrangement will mount a bigger challenge to Google’s dominance of the search ad business.
Brand New Day and The CMO Club, in their weekly poll of the the Club’s membership, asked:
What do you think will be the impact of the search deal between Yahoo! and Microsoft for your company? 102 CMOs responded.
102 CMOs responded:
50.0% Minimal impact to Google
28.4% Serious Search player now
12.8% Others are bigger threat
08.8% Negative impact to Yahoo
A few Quotes from CMOs in the club who responded:
“If Yahoo/Microsoft Search is a better mousetrap then they have a chance to shift consumers. Close or me too and they have no shot.”
“They are going to spend months figuring how the companies can work together. It will be a long time before we can determine if they are going to be a serious player. I have other priorities in the short term.”
“I think Yahoo will regret doing this.”