Archives: August 2009

Advertisers Are the "Mad Men:" Restless With Their Ad Agencies

Posted by: David Kiley on August 27

Volkswagen is reviewing its $200 million-plus ad account. General Motors is assessing its ad agency line-up anew now that has emerged from bankruptcy. Bayer AG is reviewing its $1 billion...

GM: "We Don't Need No Stinking Badges"

Posted by: David Kiley on August 26

There isn't much left of the GM brand, and one wonders what will be there a year from now when GM, the new GM, will be in the midst...

Ford Fans Take Ford Name After Wedding

Posted by: David Kiley on August 25

A newlywed couple featured at The Ford Story website, have taken this whole brand ambassadorship thing a little over the top. Most women take their husband's last name. Some...

VW Ad Review: Only Part of the Chaos Over Car Accounts in Ad Land

Posted by: David Kiley on August 24

As Volkswagen of America forges ahead with finding a new ad agency, the review that some agencies are calling the review of the decade may turn out entirely predictable....

CMO Poll: Marketers Want Traffic To Homepages More Than Third-Party Sites

Posted by: David Kiley on August 20

It seems every marketing and advertising conference around these days is packed with sessions about how to leverage social networking to the benefit of a brand. One of the issues...

Volkswagen Ad Account In Review: Agency Plum

Posted by: David Kiley on August 17

Volkswagen of America announced today it is reviewing its $200 million-plus advertising account, which has been at Crispin Porter + Bogusky since 2005. The German automaker is laying plans for...

Yes Twitter: Digital Tools Required For CMO Jobs Today

Posted by: David Kiley on August 14

The last few years have been awfully hard on marketing and advertising professionals. Companies are cutting back headcount. Downward trends on ad spending have slaughtered ad agency staffing. Jobs are...

GM 230 For Chevy Volt Shows Power of Great Headline

Posted by: David Kiley on August 11

Never under estimate the power of a great headline, especially when it's a number. Witness GM unveiling its push behind the Chevy Volt extended range electric vehicle with a...

Major League Baseball and Roku Strike a Deal to Stream Games

Posted by: Justin Bachman on August 10

The following item was contributed by Ronald Grover, BusinessWeek's Los Angeles bureau chief. Major League Baseball’s super-aggressive online service, which has been streaming “out of market” games to baseball-loving computer...

The Next Target for Advertisers? Your Office Cubicle

Posted by: Ira Sager on August 06

The following item was contributed by Ronald Grover, BusinessWeek's Los Angeles bureau chief. It’s a new hunting ground for advertisers in search of eyeballs glued to TV shows and other...

CMO Poll: Google Has Little To Worry About from Yahoo/MSN

Posted by: David Kiley on August 06

Microsoft and Yahoo! Have teamed up to let Microsoft manage the search business, and Yahoo handle the advertising end of the joint venture. One big question to be answered...

Knob Creek Sends Brand Message in Empty Bottle

Posted by: David Kiley on August 04

I admit I was non-plussed a few weeks ago when I opened up a package from Jim Beam's Knob Creek Bourbon brand to find...an empty bottle. As someone who...