Archives: July 2009

It's Hobbes Versus Locke in 21st Century Ad Biz

Posted by: David Kiley on July 31

By Jon Bond Bond is co-chairman and co-founder of Kirshenbaum Bond & Partners When I was in high school, we learned that one of the biggest debates in the...

CMO Poll: Starbucks Right To Try New Format

Posted by: David Kiley on July 29

Can I pour you some booze in your coffee? Starbucks, which has been struggling the last 18 months to find new relevance in a world where a latte can...

Viral Media Brings Sanity To Ad Biz

Posted by: David Kiley on July 28

By Jon Bond Jon Bond is co-chairman and co-founder of Kirshenbaum Bond & Partners. The advertising agency business began in the 19th century with the premise that by giving...

Ten Ad Agency Survival Tips for the Great Recession

Posted by: David Kiley on July 27

By Rob Strasberg Strasberg is vice chairman and chief creative officer of Doner, Southfield, MI We’re all new to this “New Economy,” but there are a few tactics that...

CMO Club Poll: New Frugality Is Fleeting

Posted by: David Kiley on July 23

A poll of chief marketing officers shows a plurality of them believe that the U.S. consumer has been permanently changed by the Recession in terms of buying habits and...

New York Marketer Gives Way To Midwest Mindset

Posted by: David Kiley on July 23

By Rob Strasberg Strasberg is vice chairman and chief creative officer of advertising agency Doner. I lived in New York City just long enough to think I knew everything....

At New GM, Ad Agencies Could Get Second Life

Posted by: David Kiley on July 22

It’s been a bad week for advertising creative executive Gary Topolewski. General Motors vice chairman and new chief marketing officer singled out a Buick LaCrosse ad recently crafted by Topolewski,...

The Big Idea: Grill Your Frog

Posted by: David Kiley on July 22

By Scott Goodson Scott Goodson is the founder of global micro ad agency StrawberryFrog. That’s right, give your Frog the third degree. Choke it. Stretch it. Lift it up...

Marketing Lessons From The Weinermobile

Posted by: David Kiley on July 21

By Rob Strasberg Strasberg is vice chairman and chief creative officer of Doner Someone recently sent me the picture of a crashed Wienermobile in Wisconsin and it reminded me...

America Happiest Families

Posted by: Michael Arndt on July 18

We at BusinessWeek love lists, such as the World's Happiest Countries or the Best Places to Raise Your Kids. Is McDonald's copying us? To publicize the 30th anniversary of the...

Fast Food Menu Calorie Counter Should Be National Law.

Posted by: David Kiley on July 17

Companies do not like regulations. But perhaps no recent regulation has met with as much resistance from industry as that of New York City’s requirement that restaurants and eateries...

Ad Agency Life: Keeping Up Positive Energy Rules

Posted by: David Kiley on July 17

By Scott Goodson, Founder and Chief Creative Officer of micro-agency StrawberryFrog. In advertising, I have found, energy definitely matters. Sure, many people point to competence, 50 years of case...

Poll: McDonald's and Google Top P&G for Brand Mgt.

Posted by: David Kiley on July 16

A poll of 106 chief marketing officers at The CMO Club shows that McDonald’s and Google have passed Procter & Gamble among CMOs as the benchmark for brand management....

Ad Agency Life: The Time is Ripe For Micro

Posted by: David Kiley on July 15

ALL ABOUT MICRO By Scott Goodson, Founder of global ad-agency StrawberryFrog. There is a reason why we have begun calling ourselves at StrawberryFrog a “micro-agency.” At the vanguard of...

Shopping and Selling in a Post-Consumer World

Posted by: David Kiley on July 13

By Scott Goodson, Founder of global micro ad-agency StrawberryFrog. I walked by the Chanel store in Soho again today and the sale sign is still up. That’s kinda weird....

What McDonald's, HP, Virgin America, and Walmart Have in Common

Posted by: David Kiley on July 13

By Pete Krainik Founder of The CMO Club People ask me all the time about the success of McDonalds, HP, Virgin America, and Walmart with new products and services, and...

Twitter Dominates CMO Social Network Plans

Posted by: David Kiley on July 08

It's here, there and everywhere. The popularity of social networking is climbing by the week with virtually every age bracket, right up to seniors. Today 110 million Americans, or 60%...

Mobile Devices' Share of Eyeballs Climbing

Posted by: David Kiley on July 08

One out of every seven minutes of media consumption today takes place on mobile devices, according to new research from IPG's Universal McCann and AOL. The study, which polled...

Six Questions That Can Improve CMO Job Security

Posted by: David Kiley on July 07

By Pete Krainik Founder of The CMO Club Everywhere I go, as head of The CMO CLUB, I get asked about the latest report on CMO tenure and that CMOs...

Tanqueray Rolls Global Campaign

Posted by: David Kiley on July 07

Drinks giant Diageo has rolled out a global ad campaign from Wieden & Kennedy, Amsterdam for Tanqueray gin. Themed "Resist Simple," the effort seeks to position Tanqueray as a brand...

CMOs Focused on Reaching "Influencers" Via Social Media

Posted by: David Kiley on July 06

By Pete Krainik Founder of The CMO Club Having finished a series of 15 dinners in as many cities with chief marketing officers, I was struck by how around...

CMO Club: GM Should Keep Its Name

Posted by: David Kiley on July 01

As General Motors works to re-emerge from Chapter 11, a question has to be asked: Might it be better to change the company’s name? General Motor’s corporate name has...

Some Say Obama Campaign Shouldn't Have Won at Cannes

Posted by: David Kiley on July 01

Author Rick Mathieson [Branding Unbound] writes that The Obama Campaign should not have won awards at the International Ad Festival in Cannes. “Call it the audacity of hype. There's a...