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Burger King's Home Shopping Parody Works To Break Clutter

Posted by: David Kiley on June 4, 2009

This new BK ad from Crispin Porter + Bogusky is meeant to do one thing—-break through the clutter and get your attention about the $1 buck Whopper.

Parody is an often used, and seldom well done, approach. I’d say this hit the mark, though. There is no brand building here. But here is a shout out to what I think is an effective retail promo spot.

I like the way the agency captured the cheesy atmosphere of a home shopping channel right down to the videography instead of film.

 

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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