McMiley Cyrus

Posted by: Michael Arndt on May 6, 2009

McDonald’s is spending more than $100 million to advertise its new McCafe premium coffees, as anyone who’s watched any prime time TV knows. But it’s getting a big marketing boost apparently for free. Twice in the last 24 hours, Miley Cyrus has tweeted that she just can’t get enough of McDonald’s. Her latest: “ive seen super size me ( movie about mcdonalds) but i still cant resist a mcflurry and fries.”

Miley, of course, is a queen of the tweens. Her Hannah Montana: The Movie pulled in $34 million over its first weekend, topping the $31 million she drew over the opening weekend last year with Hannah Montana & Miley Cyrus: Best of Both Worlds Concert. If Miley luvs Mickey D’s—she says on Twitter that she’s eaten there four days in a row—at least a few of her adoring fans will just have to pop in for a McFlurry too. Think what would happen if she raves next about McLattes.

 

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!