Posted by: Michael Arndt on May 6, 2009
McDonald’s is spending more than $100 million to advertise its new McCafe premium coffees, as anyone who’s watched any prime time TV knows. But it’s getting a big marketing boost apparently for free. Twice in the last 24 hours, Miley Cyrus has tweeted that she just can’t get enough of McDonald’s. Her latest: “ive seen super size me ( movie about mcdonalds) but i still cant resist a mcflurry and fries.”
Miley, of course, is a queen of the tweens. Her Hannah Montana: The Movie pulled in $34 million over its first weekend, topping the $31 million she drew over the opening weekend last year with Hannah Montana & Miley Cyrus: Best of Both Worlds Concert. If Miley luvs Mickey D’s—she says on Twitter that she’s eaten there four days in a row—at least a few of her adoring fans will just have to pop in for a McFlurry too. Think what would happen if she raves next about McLattes.