Archives: May 2009

First Ketel One TV Ad is Insulting and Lame

Posted by: David Kiley on May 22

Follow "David Kiley" on Twitter Okay, this is going to be rough. Ketel One Vodka, long known for its unique print ads (that I happen to like), has ventured into...

Upfront Recap: Networks Play it Safe

Posted by: Burth Helm on May 21

If one conclusion can safely be drawn from this week’s upfront presentations, it’s that TV networks are playing it safe this year. Yesterday, #1-rated network CBS presented only four new...

ABC's Meat and Potatoes Upfront

Posted by: Burth Helm on May 20

It’s three days into TV networks’ upfront week and I’ve got to ask, what happened to all the web and mobile stuff? Over the past couple of years, networks always...

Fox Kicks Off Upfront Week

Posted by: Burth Helm on May 19

On Monday Fox kicked off 2009's upfront week, the annual event here in New York City where the major television networks present their Fall schedule to advertisers. The News Corp.-owned...

Credit Card Companies Preparing To Wage War On Their Cardholders

Posted by: David Kiley on May 19

The American Express card....I may soon come to leave home without it if rumblings of rule and policy practice changes are true. This from a story in the NY Times...

McDonald's Is Growing on America

Posted by: Michael Arndt on May 19

It must feel pretty good to be Ronald McDonald these days. Unit sales have been climbing steadily for almost six full years. MCD shares were among the few to rise...

New 2010 Prius Ad Super Bowl Worthy in May.

Posted by: David Kiley on May 15

Toyota has launched a brilliant new ad for the 2010 Toyota Prius. I confess I haven’t seen a really good Toyota ad from Saatchi and Saatchi in some time. But...

VW Turning To Old Icons To Take on Rivals

Posted by: David Kiley on May 13

Every car company would like to have a Volkswagen Beetle. The original I mean. I mean…take a car that is designed in the 1930s, perfected after WW2. Improved, but not...

KFC + Oprah = I Don't Get It

Posted by: David Kiley on May 07

Kentucky Fried Chicken has for many years tried to downplay its middle name. Fried food = bad food, so the story has been written the last 20 years. Some...

McMiley Cyrus

Posted by: Michael Arndt on May 06

McDonald's is spending more than $100 million to advertise its new McCafe premium coffees, as anyone who's watched any prime time TV knows. But it's getting a big marketing boost...

Ford Image Goes Way Up For Not Taking Taxpayer Money

Posted by: David Kiley on May 01

Results of a national study measuring the current perception of the Ford Motor Company, conducted by Aloft Group, Inc., a brand consulting and communication firm, show that consumer perception of...