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Sexist Cookware Ad A Very Clever Viral Ploy

Posted by: Burt Helm on April 29

Over at AdRants, Angela Natividad links to this chauvinist spot for Madison Avenue Pots and Pans, which, according to her, has been upsetting folks in Australia.


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Before you get riled up, check out the cookware company’s website. It’s one of the best viral marketing gimmicks in a while.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By Marketing Editor Burt Helm and Senior Correspondent David Kiley.

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