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Domino's Management Responds To Youtube Fiasco

Posted by: David Kiley on April 16, 2009

Domino’s Pizza USA President Patrick Doyle responds to the Youtube video in which a couple of employees posted a video showing how they doctor food before serving.

The Ann Arbor, MI-based pizza chain is trying to convey that the video was a hoax. It is a thoughtful approach. Doyle says they had to close the store in North Carolina, that an arrest warrant has been sworn out for the employees.

But Doyle does admit that the event had done big damage to the company’s brand.

One criticism: Mr. Doyle…who told you not to look at the camera?

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Reader Comments


April 18, 2009 11:12 AM

I have always enjoyed Dominoes Pizza and shall continue to do so.

Jay G.

April 18, 2009 1:38 PM

The "not looking directly at the camera" thing is something news reporters ask interviewees to do when filming a report. Every person interviewed is always looking slightly to the side.

I imagine when filming a press-release, it's become standard practice to adopt this same style, so that the news can take a clip and seamlessly integrate it into their own programs. It does look a little odd when presented on its own on Youtube though, which is known for people addressing the camera directly.


April 18, 2009 4:59 PM

Doyle doesn't look at the camera as he doesn't want to see 'F' franchisees.
Domino's is a ripp off with 1,7 Billion usd debt.
Mascarade with false balance sheet.


April 19, 2009 6:48 PM

one good thing to do -in all their store-post cameras showing the employees in the back preparing food

LaDonna Phelps

April 20, 2009 11:00 AM

Why not put up a video cameras? It would be a small investment for longtern peace of mind for store owners and customers.

Charles Lee

April 20, 2009 5:01 PM

Thanks for the video comments. You did the right thing. I hope you arrest these ass clowns and I hope the book is thrown at them with regard to criminal charges.

Also, I know they don't have any money, however I think both Domino's and the local owner should go after them for civil damages to the limit of the law. Go get these creeps and put them down. Don't you dare cut them any slack.

lisa westphall

April 20, 2009 5:40 PM

these team members wrecked trust with customers and fellow mananagers and employees, this looks bad for eveyone connected.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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