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Burnett Food Bank Ad Warmed My Heart

Posted by: David Kiley on December 29, 2008


Every year, somebody sends me some fruit and candy from Harry & David or some such mail-order operation. Let me tell the world…NOBODY WANTS THIS!

These boxes and baskets of fruit is the same stuff you can get at Kroger, only marked up 1000% with shipping added on.

My brother John advised me the other day that his gift to his siblings was a donation to the North Carolina food banks, which are sorely depleted from the Recession and foreclosure problem. Bravo! I said. At least it wasn’t the George Costanza “Human Fund.”

This ad from Leo Burnett is a pro-bono effort for the Greater Chicago Food Depository. I like it. The only odd thing is the shot of the female model, which makes her look oddly origamy-like—-and how about those “man hands”?



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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