Archives: December 2008

"Best Message Creation of 2008": The Winner is Will I. Am

Posted by: David Kiley on December 31

It was a long year. We have recession that is flirting with Depression. The near collapse of the U.S. auto industry. The election of Barack Obama, the first African-American President...

Cable Boomed in 2008 Thanks to Obama

Posted by: David Kiley on December 31

Fox News racked up its seventh straight year as the most-watched cable news channel, delivering an average prime-time viewership of 2.1 million, 40% more than 2007, according to data released...

New Year Diet Ads: Is Oprah Credible Any More at Selling Diet Remedies?

Posted by: David Kiley on December 30

As I followed a link for a story about how diet soda can make people gain weight, I was somewhat surprised to find an ad featuring Oprah Winfrey's somewhat...

Burnett Food Bank Ad Warmed My Heart

Posted by: David Kiley on December 29

Every year, somebody sends me some fruit and candy from Harry & David or some such mail-order operation. Let me tell the world...NOBODY WANTS THIS! These boxes and baskets...

A Detroit "Orderly Bankruptcy" Would Require Monumental Marketing Effort To Work

Posted by: David Kiley on December 18

Public relations done well is as much a key ingredient to marketing and brand management as advertising. And often, it is a greater, more important ingredient than the ad plan....

JC Penney DogHouse Hits Right Viral Mark

Posted by: David Kiley on December 15

The JC Penney "Doghouse Video" is just the right use of viral video from a big advertiser. Created by Saatchi & Saatchi, the long-form video has just enough edge that...