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Archives: December 2008

"Best Message Creation of 2008": The Winner is Will I. Am

Posted by: David Kiley on December 31

It was a long year. We have recession that is flirting with Depression. The near collapse of the U.S. auto industry. The election of Barack Obama, the first African-American President...

Cable Boomed in 2008 Thanks to Obama

Posted by: David Kiley on December 31

Fox News racked up its seventh straight year as the most-watched cable news channel, delivering an average prime-time viewership of 2.1 million, 40% more than 2007, according to data released...

New Year Diet Ads: Is Oprah Credible Any More at Selling Diet Remedies?

Posted by: David Kiley on December 30

As I followed a link for a story about how diet soda can make people gain weight, I was somewhat surprised to find an ad featuring Oprah Winfrey's somewhat...

Burnett Food Bank Ad Warmed My Heart

Posted by: David Kiley on December 29

Every year, somebody sends me some fruit and candy from Harry & David or some such mail-order operation. Let me tell the world...NOBODY WANTS THIS! These boxes and baskets...

A Detroit "Orderly Bankruptcy" Would Require Monumental Marketing Effort To Work

Posted by: David Kiley on December 18

Public relations done well is as much a key ingredient to marketing and brand management as advertising. And often, it is a greater, more important ingredient than the ad plan....

JC Penney DogHouse Hits Right Viral Mark

Posted by: David Kiley on December 15

The JC Penney "Doghouse Video" is just the right use of viral video from a big advertiser. Created by Saatchi & Saatchi, the long-form video has just enough edge that...


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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