Posted by: David Kiley on November 1, 2008
One of the oldest stories in the ad world is “That guy stole my ad!”
Sometimes when an agency complains that another has ripped off its ad, it has a case. But most times, it is the creative director’s delusion. I mean…I know a prominent creative director who recycled the same script for at least four different clients.
So, it is worth noting here the preposterous claim of Wieden & Kennedy, London’s managing director Neil Christie’ complaint that a Singapore agency ripped off a Wieden ad for Lurpak spread for its Qatar Airlines client. This is purely from the department of “give-me-a-break.”
Mr. Christie writes on the agency’s blog: This isn’t a case of ‘inspired by’, or ‘referring to’ or even ‘hommage’. It’s just bloody copying our ad. Poor show. Anyone out there know anyone at Batey? Can they confirm that Batey did this work and do they know why they so obviously ripped us off?
But you be the judge: Wieden ad is first, then Qatar Airlines.