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MediaVest Projects a Barack Obama Win Will Be Official at 11pm Tuesday Night

Posted by: Burth Helm on November 3, 2008

While everybody wants to know who will win the presidential election Tuesday night, advertisers want to know when the winner will be declared, i.e. the moment when millions of consumers zap off their TV sets and stop watching ads. Ad buyer MediaVest is projecting we’ll see “unofficial announcements” of an Obama win “to start trickling through news organizations” around 10pm ET, with most major news organizations calling the election at 11pm ET.

Here’s the full report, as well as a link to when MediaVest expects each state’s results will be announced.

Reader Comments

Nicole LeBlanc

November 6, 2008 5:33 PM

Amazing how on target that projection was!!

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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