Posted by: Burth Helm on October 22, 2008
Last week at the Assoc. National Advertisers conference I had dinner with a couple of Microsoft people who are involved in the new ad campaign. The campaign, one said, should convince people that Windows does a great job at what many consider Apple’s forte – creative multimedia tasks. To illustrate what he was talking about, he mentioned the print and billboard ads, like the one below.
(This photo is of a billboard on route 101 North in the Silicon Valley, right next to Google headquarters in Mountain View. Subtle).
Well, funny that! I told him, I’d actually seen this particular ad being shot at my gym in Brooklyn (Gleason’s). The guy in the photograph, Phil Jackson-Benson, is no model but a very accomplished boxer. The next thing, which I didn’t mention to my dinner companion (though I called him about it as I was writing this post), was that as I was doing my sit-ups that day, I’d noticed everyone was using a Mac for the job. Microsoft certainly has its work cut out for it — their own ad agency, Crispin Porter Bogusky, and their contract photographers seem to prefer Macs. Crispin declined to comment, and nobody from Microsoft has called me back yet.
Meanwhile the Microsoft vs. Apple advertising battle continues. Steve Hall over at AdRants and our own Peter Burrows are linking to the latest Apple ad, which calls out the Microsoft Campaign. I can’t wait to see where Microsoft moves from here.