Posted by: David Kiley on October 24, 2008
One of the narratives of this Presidential campaign has been the so-called “Obamacans,” aka Republicans who have not bought into John McCain as an agent of change. In recent weeks, prominent conservatives like Christopher Buckley, Christopher Hichens and Colin Powell have come out for Barack Obama.
Deustch/LA creative chief Eric Hirshberg, who has been a creative contributor to the Obama campaign, has released a new video on youtube featuring regular Republican and conservative people talking about why they are voting for Obama and not McCain.
To me, the most effective piece of the video is the wind-up at the end. Each person we have been listening gets to sum up their position and in rapid fire simply says, “I’m voting for Obama.” If I have one small quibble, it is with the selection of the last lady we see, a registered Republican whose expression is not one of enthusiasm about her vote, but rather she shows shades of resignation, as if maybe she wishes she had another candidate to choose. I might have chosen to wind it up with a more senior looking Republican speaking and looking more resolute and confident about her choice.
But overall, it’s a very effective piece. [As if October 27, it had 550K views and counting.] Hirschberg had a very nice viral video earlier in the campaign that is worth looking at again.