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McCain Camp: If It Sounds Like It Could Be True, Then It Must Be

Posted by: David Kiley on September 13, 2008


You should know there is a problem when calls your campaign out for a misleading ad called “factcheck” that purports to use the non-partisan organization’s ad vetting apparatus to say that the other guy’s ads and rhetoric are misleading.
Huh? I know. It’s hard to follow. Here is the ad:

But that’s what happened, of course, when the McCain campaign distorted the findings of to suggest that the Obama campaign had distorted facts about GOP vp candidate Sarah Palin.
Earlier in the week, I asked the McCain campaign if they recognized as a non-partisan referee of political ad truth-telling, and if the campaign has edited, or would edit ads to comply with what the group found false or out and out lies. The campaign acknowledged receipt of my inquiry and then refused to provide an answer. It is worth noting that earlier in the campaign, John McCain said he was unfamiliar with I assume he boned up, since he approved the ad this week that cites the organization.

This week, McCain campaign was widely criticized by media, Democrats and even GOPers for distorting in an ad Sen. Obama’s “lipstick on a pig” comment to be an insult to Gov. Palin, as well as an ad in which the McCain campaign utterly distorted a bill Obama supported in Illinois to educate kindergartners about behavior they should reject that is endemic of sexual predators.

McCain spokesman Brian Rogers told The New York Times: We stand fully by everything that’s in our ads,”and everything that we’ve been saying we provide detailed backup for — everything. And if you and the Obama campaign want to disagree, that’s your call.”

During an appearance on ABC’s The View, John McCain responded to charges that these ads were “lies. “Actually they are not lies,” Mr. McCain said “and have you seen some of the ads that are running against me?” McCain, though, did not offer any specifics.

Obama spokesman Bill Burton said Saturday: “We will take no lectures from John McCain who is cynically running the sleaziest and least honorable campaign in modern Presidential campaign history. His discredited ads with disgusting lies are running all over the country today. He runs a campaign not worthy of the office his is seeking.”



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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