Posted by: David Kiley on September 10, 2008
Airports, of course, are increasingly canvases for all kinds of ads. People are captive, so it’s hard to click away. I confess that I probably noticed more of Toyota’s “Moving Forward” campaign in airports than in any other media venue.
Not long ago, I saw ads placed in the bottoms of the trays where I put my laptop, shoes, etc. Okay…I can see that.
Now New Zealand’s national airline is upping the ante as they try to get ahead..or shall I say..a head.
The airline is seeking bald men as billboards. Air New Zealand said it wants 70 recruits to stand in lines in three airports — while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.
The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard. The tattoos will promote a new system that is meant to reduce check-in waiting times. Air New Zealand marketing manager Steve Bayliss described the campaign as “a bit of fun.”