Advertisers Trying To Get A Head

Posted by: David Kiley on September 10, 2008

britney-bald.jpg

Airports, of course, are increasingly canvases for all kinds of ads. People are captive, so it’s hard to click away. I confess that I probably noticed more of Toyota’s “Moving Forward” campaign in airports than in any other media venue.

Not long ago, I saw ads placed in the bottoms of the trays where I put my laptop, shoes, etc. Okay…I can see that.

Now New Zealand’s national airline is upping the ante as they try to get ahead..or shall I say..a head.

The airline is seeking bald men as billboards. Air New Zealand said it wants 70 recruits to stand in lines in three airports — while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.

The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard. The tattoos will promote a new system that is meant to reduce check-in waiting times. Air New Zealand marketing manager Steve Bayliss described the campaign as “a bit of fun.”

Reader Comments

Dwayne.D.C.Tucker II

September 17, 2008 8:12 AM

Hmmm interesting I don't know if I would shave my head to Advertise for $660 :) well maybe...

I love the post David Kiley!

Dwayne.D.C.Tucker II
Nassau,Bahamas

Post a comment

 

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!