Papa John's Crop Circle: Now That's Engaging

Posted by: David Kiley on August 7, 2008

papacrop_3.jpg


Papa John finished its crop circle ad, and I think it looks pretty good. You have to be pretty impressed with the GPS technology that allows tractors to work with that kind of precision.

As of 4:53 today, the subject of “Papa John’s crop circle” had 29,000 Google hits. I’ll be looking to see how much TV pickup it gets. I’m betting a lot. And that’s the definition of an ad that works.

The ad is cut into a wheat field near Denver International Airport.

Investors, however, though the company had crust spending that much money on the wheat, whose price has been climbing with other commodities. Shares closed down more than 5% today.

Reader Comments

Auntmisbehaving

August 8, 2008 2:58 PM

So how long did it take them? Skeptics always say a bunch of kids did the crop circles in a couple of hours at night rather than believe they were done by Extraterrestrials! These Google images are mindboggling and all appeared overnight: http://images.google.com/images?sourceid=gmail&q=crop+circle&oe=UTF-8&um=1&ie=UTF-8&sa=N&tab=wi&oi=property_suggestions&resnum=0&ct=property-revision&cd=1

Chad

August 9, 2008 8:59 PM

Just for your information... Stan doesn't use GPS, he uses a 100' tape and his own keen sense of spatial awareness. I've seen him walk-off 200' and be within a foot of accuracy. Stan is a traditional (paint and canvas) artist with farming roots. His works, whether commercial or for "arts sake" are from the heart. You can see more of his prolific collection of work at www.stanherdart.com

EB

August 9, 2008 10:56 PM

Looks great and you should try using some of the kids that are children of the franchise owners or the children of the employees in advertising cause they live, breath and sell that pizza to all they know... and that I know to be true because my grandkids made me a convert to Papa John's. As my grandkids said to me "grandma, I just don't know how you can eat any other company's pizza.... and they pointed out the difference in quality and taste...and that I should be supporting it because their dad worked there too...now that is true advertising by then 8 and 9 year old kids..now 11 and 12 year old. And as babies they all 3 recognized those Papa John signs anywhere and would say "Patcha" John's that is where my daddy works.... make a commerical with kids... like Verizon does with their ads...using the concept of the whole company servicing the customers needs....
EB

Jay

August 11, 2008 1:09 PM

Isn't anyone sickened by this?

Dan

August 13, 2008 8:12 PM

Too bad their wheat crust is awful.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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