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Modernista!'s Anti-Gun Ad Is A Hummer Dinger

Posted by: David Kiley on August 20, 2008


You gotta like the irony. Boston-based Modernista! Ad agency is probably best known for doing the Hummer advertising for GM. Now, you could superficially think that there is a healthy cross-section between Hummer enthusiasts and pro-gun consumers [ By that, I mean consumers who generally side with the National Rifle Association on issues of gun legislation]. I have no direct knowledge of the link, but I’m thinking there is some correlation.

So, he is Modernista!’s newest work for, an organization I’m thinking is not exactly simpatico with the NRA.

The billboard, on the Mass Pike near Boston’s Fenway Park, may be the nation’s largest. Like the Southies in Boston say….I think the ad is a wicked pissah.

Reader Comments

-dan z-

August 22, 2008 9:28 AM

Too bad there is no truth to the message. Dealers at gun shows MUST follow all laws, including background checks, that they have to follow when home in their own stores.

Further, BATF figures show that VERY few criminals obtained their firearms at a gun show.


August 28, 2008 7:12 AM

My husband and I frequent gun shows often and all that we have been to are very strict about following the gun laws.
People just dont get it guns dont kill people "People kill people." I was a paramedic for six years in 3 differant cities and i am here to tell you blunt force trauma kills more often, what are they going to ban next baseball bats,golf clubs.beerbottles? what about table forks ive picked up a few bodies with a lot of fork holes in them.
Maybe the ad should target our own government on firearm deals that are under the raidar?????????????? far more damaging than your local gun show.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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