Posted by: David Kiley on August 20, 2008
You gotta like the irony. Boston-based Modernista! Ad agency is probably best known for doing the Hummer advertising for GM. Now, you could superficially think that there is a healthy cross-section between Hummer enthusiasts and pro-gun consumers [ By that, I mean consumers who generally side with the National Rifle Association on issues of gun legislation]. I have no direct knowledge of the link, but I’m thinking there is some correlation.
So, he is Modernista!’s newest work for www.stophandgunviolence.org, an organization I’m thinking is not exactly simpatico with the NRA.
The billboard, on the Mass Pike near Boston’s Fenway Park, may be the nation’s largest. Like the Southies in Boston say….I think the ad is a wicked pissah.