Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

38 Million Watch Obama

Posted by: David Kiley on August 29, 2008

Almost 38 million people watched Sen. Barack Obama’s acceptance of the Democratic presidential nomination on Thursday night, according to Nielsen Media Research. That figure, which includes both broadcast and cable networks, is nearly twice the four-day average of the 2004 Democratic National Convention. And with 7.6 million black viewers, the event was the fifth most-watched nonsports program among African-Americans in 11 years, Nielsen added.

That’s more than watched the opening ceremony of the Olympics.

There is no way of knowing how many independents and Republicans watched. But it’s worth noting that John Kerry received 59 million votes in 2004.

Reader Comments

John Smith

September 8, 2008 7:04 AM

I'm looking forward to your discussion concerning how Sarah Palin received just a million less viewers, with only six versus ten networks covering.

Or how John McCain had even more viewers than Barak Obama, once again despite having less network coverage.

Being a very good Brand blog, I trust that remains your focus, rather than partisan politics.

From Kiley: Done

Post a comment



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!