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Apple Censors Mad Men Ad

Posted by: David Kiley on July 21, 2008


I thought it was bad when I could no longer smoke a cigar in an outdoor stadium while watching a football or baseball game. But Apple’s move to photoshop the ad for Mad Men on iTunes is probably the stupidest move against smoking I have seen yet.

Anyone who has watched Mad Men knows that there is a lot of smoking going on. It has been written into the story because there was… alot of smoking, and drinking, going on on Madison Avenue circa 1960.

One wonders if Apple would have edited out a high-ball glass if the figure in the poster was holding a Jack Daniels on the rocks.

Apple apparently worries that kids visiting iTunes will see the tiny cigarette graphic and run out and buy a pack of Marlboros. Give me a break.

Reader Comments


July 21, 2008 10:52 AM

Looks like they already fixed the image. That was fast...


July 21, 2008 1:23 PM

Apple isn't concerned about whether kids see the ad or not. Kids aren't going to watch Ad Men anyways. What they are worried about is vehement anti-smoking movements and groups attacking them for having an ad that "glamorizes smoking."

These groups will do it. They've lobbied for movies that have scenes of any character smoking to be immediately rated R even if there is no profanity, violence or adult content and the film would otherwise be rated G.

What we're seeing here is what happens to advertising when noisy activists insist on meddling with the creative sphere and attack artists, producers, writers and editors to make them bend to an ideological dogma.


July 23, 2008 2:53 AM

I checked out the show on demand this week. It was a TV marathon watching session. I loved it. My husband asked me what the show was about and the best way I could summarize it was a bunch of guys in the 60''s running an ad agency and doing a lot of drinking, a lot of smoking and even more sexual harassing than the other two. The show is brilliant. Anyone who hasn't checked it out should do so before the new season start. I'm just glad I got on the action before it was too late.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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