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Philly Inquirer Fake Ads May Mark The End of The Newspaper Model

Posted by: David Kiley on June 6, 2008

The Philadelphia Inquirer, apparently hurting from lack of advertising, put 18 fake ads in today’s paper.
This one, for Derrie-Air, is for an airline that says it is the only “carbon-neutral luxury airline.”
The newspaper has disclaimers in small print. The point apparently is to track the responses to the fake ads. Will they then show responses to advertisers in the hope that they will run real ads in the paper? Hmmmm.

Meantime, Tribune Co. COO Randy Michaelson tells employees of the Chicago Tribune this week, “The model for newspapers no longer works.” With 18 fake ads in the PI, he may have a point.

Reader Comments


February 17, 2009 5:37 AM

ya i am agree with you.


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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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