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First Obama Ad Battles Elitist Tag

Posted by: David Kiley on June 19, 2008

Barack Obama released his first general election ad today. Slick and well written, the ad is as if the campaign staff ran down a checklist of the issues people report having with Obama, and then wrote a line to address each one.

The title of the ad is “The country I love.” This seems to be a response to a gaffe Obama made before the Pennsylvania primary in which he referred to small town voters as “bitter” over economic woes like unemployment and income stagnation. It also seems to address the gaffe that wasn’t—made by his wife Michele Obama in a speech. In the context of talking about the political race and process, she infamously said, “For the first time in my adult lifestime, I am really proud of my country.” Since then, the GOP opposition, and notably her First Lady rival Cindy McCain, have ripped the quote out of context and tried to paint the would-be-first-lady as ungrateful for the opportunities that she has received in education (Princeton) and a high paying job.

He says in the ad that his life has been “blessed.” He says, “We didn’t have much money,” and speaks of his student loans. This is to deflect the feeling many have gotten that he is a Whole Foods shopping, tailored-suit elitist.

“Accountability” and “Self reliance,” “Working hard without making excuses”=don’t confuse me with an affirmative action candidate.

“Worked my way up,”= I’m a self made man.

“…led me to pass up Wall Street jobs,”= I’m no elitist.

“Moving people from welfare to work,”=I’m an economic conservative.

“Cut taxes for working families,” = Don’t listen to the right wingers who say I’m tax and spend.

“Deep and abiding faith in the country I love,”=Of course, I love this country and the only faith discussion I really want to have is about my faith in America, not so much about Reverend Wright.

The ad is well done and a credible introduction to voters who haven’t been paying too much attention.

Note the window frame in his background which forms a cross over his shoulder a’la Huckabee. I’m just saying….

Reader Comments

G Green

June 20, 2008 5:18 PM

It's high time that the myths surrounding Obama was dispelled. He is different and that makes it easier to mistrust. He has a vision and a youthful passion to change things, American should give him a chance. He's already inspired so many to help him, take I hope he wins.


June 21, 2008 9:32 AM

This is a great ad. This is exactly why I am voting for Barack. He is the real deal. Finally an honest, sincere politician. You can tell he is not only inspirational but truly going to work for the American PEOPLE.

reuben teitloff

June 25, 2008 12:46 AM

Mr.Obama,this to you,from just don;t have enough experence to do this job.color dose not matter a damn.I am a retaired ironworker and I would not send a young apprentice up in the air to do a jounerymans job,it;s as simple as that.go back to Illinois and learn some more,get your head out of the clouds. a concerned citizen

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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