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Celebrities Play God -- and So Can You

Posted by: Burth Helm on June 23, 2008

I’m a fan of It’s a promotional site for an upcoming video game from The Sims-creator Will Wright called Spore. The game has an inherent marketing problem. The site cleverly solves it.

The problem is that to a casual gamer, Spore sounds like it’s going to be insanely difficult. Players are expected to do no less than guide a species’ evolution from the dawn of time until the space age. Yeesh.

But on we see that Spore is so fun and easy, even a celebrity can do it.*

Red Sox Pitcher Curt Schilling’s “Munch”:

Everybody from Virgin Group CEO Richard Branson to Chef Emeril Lagasse took a crack at making a creature with the Spore Creature Creator, a stripped-down version of the game that’s available now, and put it up on the site. The game’s publisher, Electronic Arts, smartly extends the definition of “celebrity” to include a few plugged-in new media types like Michael Arrington to tap into their large techie followings. I found out about it from Digg founder Kevin Rose’s Twitter feed, for instance. You can watch videos of the celeb-spawned creatures on YouTube (the ostensible point of is to pick your favorite one).

Check out a couple more of the creatures below. If I get my hands on the creature creator, I’ll post mine here as well.

Chef Emeril Lagasse’s “Craw Big Daddy”:

Virgin Group CEO Richard Branson’s “GreenGuy”:

*Or rather, most celebrities can do it. Mario Lopez, Mandy Moore, and others on SporeVote either couldn’t figure it out how to make a creature or haven’t gotten around to it yet.

Reader Comments


June 29, 2008 10:36 PM

Anything that tries hard, very hard to show you its easy is what?

A)Simple beyond belief
B)Easy for gammers
D)Mind numbing difficult

SAT Question for junior high school students, perhaps?

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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