Celebrities Play God -- and So Can You

Posted by: Burth Helm on June 23, 2008

I’m a fan of Sporevote.com. It’s a promotional site for an upcoming video game from The Sims-creator Will Wright called Spore. The game has an inherent marketing problem. The site cleverly solves it.

The problem is that to a casual gamer, Spore sounds like it’s going to be insanely difficult. Players are expected to do no less than guide a species’ evolution from the dawn of time until the space age. Yeesh.

But on Sporevote.com we see that Spore is so fun and easy, even a celebrity can do it.*

Red Sox Pitcher Curt Schilling’s “Munch”:

Everybody from Virgin Group CEO Richard Branson to Chef Emeril Lagasse took a crack at making a creature with the Spore Creature Creator, a stripped-down version of the game that’s available now, and put it up on the site. The game’s publisher, Electronic Arts, smartly extends the definition of “celebrity” to include a few plugged-in new media types like Michael Arrington to tap into their large techie followings. I found out about it from Digg founder Kevin Rose’s Twitter feed, for instance. You can watch videos of the celeb-spawned creatures on YouTube (the ostensible point of Sporevote.com is to pick your favorite one).

Check out a couple more of the creatures below. If I get my hands on the creature creator, I’ll post mine here as well.

Chef Emeril Lagasse’s “Craw Big Daddy”:

Virgin Group CEO Richard Branson’s “GreenGuy”:

*Or rather, most celebrities can do it. Mario Lopez, Mandy Moore, and others on SporeVote either couldn’t figure it out how to make a creature or haven’t gotten around to it yet.

Reader Comments

Bobisyouruncle

June 29, 2008 10:36 PM

Anything that tries hard, very hard to show you its easy is what?

A)Simple beyond belief
B)Easy for gammers
C)Hard
D)Mind numbing difficult

SAT Question for junior high school students, perhaps?

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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