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Posted by: David Kiley on May 28, 2008
Where do I begin? Dunkin Donuts has decided to pull an Internet ad featuring the compulsively perky Rachael Ray because a handful of blithering idiots said they objected to a scarf she was wearing; that the scarf resembles a keffiyeh, a traditional headdress worn by Arab men that some associate with jihad.
Where do I begin going into how utterly lame and stupid this is. Let me start with the energy source of this keffiyeh kerfuffle: the intellectually pathetic conservative talking head Michelle Malkin who made it her idiotic issue of the week.
“It was with some dismay that I learned last week that Dunkin’ Donuts’ spokeswoman Rachael Ray, the ubiquitous TV hostess, posed for one of the company’s ads in what appeared to be a black-and-white keffiyeh,” Ms. Malkin wrote on her moronic blog.
The keffiyeh, “for the clueless, is the traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad,” Ms. Malkin wrote with a digital crayon. She added that it has been “mainstreamed by ignorant and not-so-ignorant fashion designers, celebrities and left-wing icons.”
The clueless? Ms. Malkin, your cluelessness actually gives a bad name to the merely mildly clueless.
For the record…this Irish Catholic boy from New Jersey bought an actual keffiyeh from a street vendor in New York once and wore it a good part of two winters because it made an excellent cold weather scarf.
This is yet another example of the idiot-class of commentators who target advertisers with nonsensical, intellectually lazy issues they can get away with to score a few cheap points with the crazies that actually think people like Malkin can find their own brain, and behind, with two hands.
Malkin actually called the PAISLEY scarf Ray wore in the ad…”Hate Couture.” And Dunkin Donuts, sadly, choosing the cheap and easy way out, gave in. If they had spent $300k to $400k shooting a TV commercial, they might have waited. But it cost them virtually nothing, except the respect of thinking donut eaters and coffee drinkers, to yank the ad off the Net.
The last time Ms. Malkin darkened my blog, it was over an Absolut Vodka print ad running in Mexico.
I didn’t think she get any shallower in her argument against an advertiser than that episode, and then she went and drained more water out of the pool.
To be fair, Malkin picked up the original item from Littlegreenfootballs.com, whose adolescent web editor headlined his item about the scarf, “Mainstreaming Terrorism To Sell Donuts.”
Since the scarf is actually paisley, littlegreenfootballs.com and www.michellemalkin.com are, I hear, organizing a boycott of effete elderly men who wear paisley ascots, and grandmothers who still wear paisley scarfs to church.
Sorry to rant, but Malkin is such a dishonest numbskull that it seriously grinds my gears when an advertiser gives her the time of day.
News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.