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Big Celebrity, Great Headline, and Hey, Even a Local Angle

Posted by: Burth Helm on May 6, 2008

The front page of today’s New York Post shows that a brand that completely understands its customers can knock the ball out of the park almost effortlessly. The brand I’m talking about is, of course, The New York Post.

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The full story, “Lohan a Highjacketer,” does everything a perfect New York Post story should. You can find it right here.

 

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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