Big Celebrity, Great Headline, and Hey, Even a Local Angle

Posted by: Burth Helm on May 6, 2008

The front page of today’s New York Post shows that a brand that completely understands its customers can knock the ball out of the park almost effortlessly. The brand I’m talking about is, of course, The New York Post.

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The full story, “Lohan a Highjacketer,” does everything a perfect New York Post story should. You can find it right here.



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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