Skyy Vodka is Playing Hillary To Absolut's Obama.

Posted by: David Kiley on April 17

Getting the daily e-mails from the Clinton, Obama and McCain campaigns as I do makes me long to spend a morning in my six-year old’s Kindergarten class to get some adult conversation.

The “silly season” as it is known has clearly impacted the thinking of some marketers. Take this out-of-left-field response from a Skyy Vodka executive commenting about the flap over Absolut’s Mexican ad.

SAN FRANCISCO–(BUSINESS WIRE)–In 1848, the Treaty of Guadalupe Hidalgo officially ended the Mexican-America War (1846-1848). With the signing of this treaty, the United States gained control of what was to become the Golden West, including California, Arizona, Utah, Nevada and parts of Colorado and New Mexico. Today, SKYY® Vodka, the number-one vodka produced in the United States, spoke out against suggestions by Absolut® Vodka to disregard that treaty, as well as the joining of Texas to the Union in 1845, as depicted in Absolut’s recent advertising.

“Like SKYY Vodka, the residents of states like California, Texas and Arizona are exceptionally proud of the fact that they are from the United States of America,” said Dave Karraker, SKYY Vodka. “To imply that they might be interested in changing their mailing addresses, as our competitor seems to be suggesting in their advertising, is a bit presumptuous.”

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