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Even McCain Doesn't Want A Pastor Ad War

Posted by: David Kiley on April 23, 2008

How far will Republicans go with using images of Barack Obama’s former pastor, Rev. Jeremiah Wright?

The North Carolina Republicans have jumped in the pool to try and make Obama look bad, as well as North Carolina Democrats Beth Perdue and Richard Moore, who have endorsed Obama.

Here is the ad:

But wait. GOP nominee John McCain was quick to issue a letter to North Carolina GOP party head, Linda Daves, begging her to take it down.

“Dear Chairman Daves,

From the beginning of this election, I have been committed to running a respectful campaign based upon an honest debate about the great issues confronting America today. I expect all state parties to do so as well. The television advertisement you are planning to air degrades our civics and distracts us from the very real differences we have with the Democrats. In the strongest terms, I implore you to not run this advertisement.

This ad does not live up to the very high standards we should hold ourselves to in this campaign. We need to run a campaign that is worthy of the people we seek to serve. There is no doubt that we will draw sharp contrasts with the Democrats on fundamental issues critical to the future course of our country. But we need not engage in political tactics that only seek to divide the American people.

Once again, it is imperative that you withdraw this offensive advertisement.

John McCain”

The right-wing noisemakers, and the Clinton campaign, have been making much ado about saying how much Obama will be hurt by 527s running ads featuring Wright. The McCain campaign is worried that making too much of it will cause independents in key swing states to not want to associate with the GOP for working in the gutter. The campaign is also afraid the Dem 527s will answer with ads featuring Rev. John Hagee, a pastor whose endorsement John McCain sought and received a few months ago.

Neither McCain nor Obama wants the war of ads to degenerate into a war of crazy pastors. But there are plenty of people who are game to do just that.

Reader Comments

Panzer W

April 24, 2008 2:56 AM

'But there are plenty of people who are game to do just that.'

- Clever words that bring to mind the only other big player in the race. She should be reading this with an acute awareness that so many of us can see through those gutter-tactics.

Obama and Obama's pastor are not the same person. They have different minds, neural networks, and therefore different ideas on key issues.

This understanding is basic to a very basic thing we all know as individuality. Perhaps someone ignorant of such basics should reconsider even their decision to run for President.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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