Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Macy's Star Studded Ad Seems Like A Short-Term Strategy

Posted by: David Kiley on March 28, 2008

Macy’s strategy of pushing celebrity licensed products may set it apart from other dept. stores, but there is something awfully vapid about the whole thing.

How successful are Trump’s ties anyway? All that over-priced celebrity-ware makes me wonder…are there any values at all at Macy’s”

Reader Comments


April 3, 2008 12:41 PM

I actually think this is a really smart campaign. Macys already has a strong foothold with shoppers looking for good deals, so now they're focusing on consumers looking for higher end products. I don't think that it takes away from the other lines they sell in their stores.

Post a comment



News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!