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Clinton Goes Decidedly Negative A Day Before The New Super Tuesday

Posted by: David Kiley on March 3, 2008

Up to now, Hillary Clinton has skated along the negative line in her advertising. That’s over.

Even the 3AM ad the campaign launched Friday

was arguably not negative against her rival Barack Obama. That ad merely asserted Clinton as the best choice for the emergency call at 3am in the morning. It never mentioned Obama by name, but rather insinuated the comparison.

But today, with the gap in polls closing in Ohio and Texas, and momentum on Obama’s side, Clinton has saved her most direct negative attack on Obama for what could be her last day in the race.

It not only mentions Obama by name, but uses footage of the Senator from laast week’s debate explaining that he hasn’t held sub-committee hearings looking at the NATO prosecution of the battle in Afghanistan because he was given the chairmanship just as he kicked off his run for President.

Negative advertising has so far worked against all the candidates who have tried this season. Mitt Romney and John Edwards went negative and comparative early and often. And as Clinton has gotten increasingly closer to full-out “going negative” in her ads, culminating with today’s ad, she keeps losing ground in the pre-election polls. If this works tomorrow, it will reverse a campaign-long trend.

Reader Comments


March 3, 2008 6:38 PM

When pushed by Russert about her taxes, she said that it takes a lot of time to get everything together and she's too busy campaigning. So, it's okay for her to be busy campaigning, but not Obama.


March 3, 2008 6:41 PM

Why is this a negative ad? All Hillary is doing is pointing out her strengths. I doubt the press would put such a negative spin on this, if she were a he. Get over it . . . it's brilliant . . and so is she. She's experienced. Nothing negative about this ad.

From Kiley: The ad which uses Obama footage talking about his sub-committee not holding hearings on Afghansistan is an ad and charge that ignores context of him launching his campaign just as he was named...and the fact that such hearings could and would be held at the committee level. This is the politics of "say anything, do anaything."


March 3, 2008 7:07 PM

By by, Hillary, so sad to see you go, booo hooo! Now where's that champaign?


March 3, 2008 8:59 PM

I can only say how much my opinion of clinton has changed since this began. Her very negative campaign has turned me off and I would find it very difficult to support her at this point. The more of see of her the less I like her and I feel less secure thinking about her as a president. If she intends to run the white house the way she has ran this campaign, I think that people should truly reconsider their vote.


March 3, 2008 9:43 PM

The Clintons tout MRS Clinton's readiness to be commander-in-chief from day one so that Bill Clinton can return to the WH, despite the Constitution's forbidding another term for him. Hillary is a fearmonger and a proven warmonger, voting to place our nation in peril, leading to the deaths of thousands of American lives and to the economic ruin of our country. She voted for the war in Iraq solely so she can run for the most important office in our nation. Think of her using her tears, her sacarstic theatrics, her mean-spirited lies and smears as commander-in-chief and to push through a universal health care plan which she had miserably failed to do in 1992. Think of the Republicans' ads showing Monica Lewinsky and Bill and cigars and more women coming out now with stories of his sexual assaults, etc, etc. Will the Clinton dynasty be electable? Do we citizens really want them back in the WH for an unconstitutional eight years? Is the Clinton machine going to continue to rule the Democratic Party, ushering in a generation of Republican ascendency and a new independent third party, and instructing the new voters under forty in cynicism and apathy? Turn the page, please, Texas, Ohio, Rhode Island, and Vermont. Save the nation, save the constitution, and save the party.


March 6, 2008 1:07 PM

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March 7, 2008 9:52 AM

Clinton runs an ad with Obama talking...and the best she can do is a quote where he is being TRUTHFUL. This will only hurt Clinton and help Obama.

john polifronio

March 11, 2008 3:38 AM

This is pure hype, designed by Hillary haters. The way in which it is taken for granted, that Clinton is using negative campaigning, on top of which is the implication that she's doing something evil in the process, is a brilliant example of negative campaigning being used against Clinton, while Clinton is beind accused of the crime. Anyone with half a brain is directed to where you will find a link entitled ATTACK TIMELINE. Follow this link, and you will have revealed to you the staggering number of instances of negative ads used against Clinton, by the Obama campaign.
You are being had.


June 4, 2008 9:36 AM

he is not doing negative campaign.but his point of view is not that he failing to get confident..
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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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