Advertisers Not Worried About Writers' Strike?

Posted by: David Kiley on January 15, 2008

She is jus one advertiser, but Chrysler LLC’s CMO Deborah Wahl-Meyer said she is not staying awake at night worrying about the impact of the writer’s strike on the company’s media choices later this year.

“How many people do you know talking about the writer’s strike outside of Hollywood and the people in the business?,” she said this week at the Detroit Auto Show.

If it goes on and we get into re-runs that last longer than usual, she says people will spend more time online…on their social networking pages, youtube, etc. “And we’ll be there,” she says.

So, you think it’s like the hockey strike, I asked. Nobody cares? “That’s my take,” she said.

 

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!