Archives: January 2008

Under Armour Super Bowl Ad Reaches For the Sneaker Wall

Posted by: David Kiley on January 31

Under Armour is running its first-ever Super Bowl ad this Sunday for its first ever sneaker. We have seen the ad that will be veiwed on Sunday. There was some...

White House Drug Ad Aims At Parents on Super Bowl

Posted by: David Kiley on January 25

The White House drug office will run an ad during the Super Bowl that tries to make parents more aware of prescription drug abuse by children. The ad features features...

Why Starbucks' $1 Coffee means much more than cheap caffeine

Posted by: Burth Helm on January 23

Today it was reported that the chain is selling small (or in Starbucks lingo, "short") cups of coffee for $1 apiece, as well as offering free refills. Yes, it's...

Does Rachel Ray Have Some Splainin' To Do?

Posted by: David Kiley on January 22

New York magazine’s food blog, Grub Street, has posted a damning report from the set of the latest Dunkin’ Donuts commercial. According to an eyewitness, Ray reportedly “took one...

Ikea Youtube Vids Need Actual Humor To Work

Posted by: David Kiley on January 22

There is a series of videos on youtube featuring Mark Malkoff, a Comedy Central staffer who is living in the Paramus, NJ Ikea store. I first heard about Mark on...

Goodby Silverstein, Tribal DDB win Agency of the Year Honors

Posted by: Burth Helm on January 22

AdAge announced its A-list awards this week. Goodby Silverstein & Partners took U.S. Agency of the Year, and Tribal DDB took Global Agency Network of the year. Both creative shops...

Audi Makes Viewers An Offer They Can't Refuse for Super Bowl

Posted by: David Kiley on January 18

Audi is going to run a sixty-second ad during the Super Bowl featuring the much ballyhooed R8 super sports car. Audi’s return to the Super Bowl was preceded by...

Advertisers Not Worried About Writers' Strike?

Posted by: David Kiley on January 15

She is jus one advertiser, but Chrysler LLC's CMO Deborah Wahl-Meyer said she is not staying awake at night worrying about the impact of the writer's strike on the company's...

Howard Schultz's Second Act Is Burnishing His First

Posted by: David Kiley on January 11

A couple of years ago I sat down with Starbuck's chairman Howard Schultz. It was very interesting. To me, Schultz was clearly talking about a second act for himself. He...

On Polls and Focus Groups and Politics

Posted by: David Kiley on January 09

I heard George W. Bush the other day stumble through a paragraph on how the Presidential candidates should not build positions based on polls. The context of this was that...

Disruption: Inviting Wins Out Over Selling in Iowa and N.H.

Posted by: David Kiley on January 07

I admit I am a political junkie. I watched hours upon hours of the post Iowa and pre-New Hampshire spin, blather and analysis. As I listened to clips of...

Facebook Champs Win Iowa

Posted by: David Kiley on January 04

Youth overwhelmingly turned out for Barack Obama in Iowa last night. Looking at the candidates' facebook pages, it's astonishingly lopsided. Not that all facebook members are below 30, but...

Two-buck Huck

Posted by: David Kiley on January 03

Great Post by The New York Times' Timothy Egan: The rap against Mike Huckabee, the Baptist preacher and ex-Arkansas governor now doing for the Republican Party establishment what three-alarm...

As Dusenberry Passes, the Mad Men Generation Gets Smaller.

Posted by: David Kiley on January 03

I've been searching for the right words to mark the passing of Phil Dusenberry, the great creative chief at BBDO who died this past week at the age of...

Gmail ads are kind of funny, creepy

Posted by: Burth Helm on January 02

Check out this clever bit of online media planning from Honda: That link appeared top of my personal Gmail account this morning. True? Yeah - I did crave Korean, a...

When It Comes To Service, Definitely Think Local

Posted by: David Kiley on January 02

A week amidst the holidays turned out to be a week of consumer hell, and a reinforcement of why we should do all we can to patronize local businesses in...

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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