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Facebook Has Some Bugs to Work Out In its Ad Plan

Posted by: David Kiley on December 3, 2007

Consider this an ongoing monitoring of how Facebook manages its ad strategy from the stanpoint of a facebook user.

As I opened up my profile page today, I was surprised to see a banner ad along the left side for certified pre-owned….Renault cars in the U.K.

Renault? in the U.K. It’s true that I logged on too my page while I was traveling in the U.K. It’s also true that I am networked into some U.K.-based networks for foodies and proud Welshmen. But is that enough for U.K. ads to reach my page? Uh oh.

So, before an advertiser gets excited about the cost and effectiveness of reaching Facebookers, I’d ask for some serious prove-out that the consumers reached were relevant to my brand.

Reader Comments

Kevin Dugan

December 3, 2007 5:09 PM

David - Selling UK cars to US Facebook members is only one problem they have with their ad serving technology.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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