Archives: November 2007

Publicis is Restructuring

Posted by: Burth Helm on November 21

In this week’s upcoming issue I’ve written a story about Kevin Roberts, the CEO of ad agency Saatchi & Saatchi, and how he’s struggling to prepare his agency for the...

Best "Marketing to Millennials" tips I've seen yet

Posted by: Burth Helm on November 21

Ok, so being born in 1982, I count as a "millenial," the much worried-over, gabbed-about generation that's emerging in the work force today. I get a ton of ribbing about...

Humor in Political Ads Doesn't Really Work

Posted by: David Kiley on November 20

Governor Mike Huckabee's new ad featuring "actor" Chuck Norris feels to me like something a dog would film if they were actually afraid they might catch up with the bus....

Giuliani Untested, Especially in Ads

Posted by: David Kiley on November 19

The power of Youtube.com in the 2008 election can be seen in ads for Rudy Giuliani. I saw his new Iowa TV ad on TV, and planned to blog about...

I Don't Think Barry Diller Gets It

Posted by: David Kiley on November 19

I know Barry Diller has a lot more money than I do. But his comments at the Idea Conference in New York City last week are by a man...

Bad Boy Imus Readies Comeback

Posted by: David Kiley on November 16

On Dec. 3, exiled radio personality will make his return on New York radio station WABC. It remains too be seen how many other of Citadel Broadcasting's affiliates will...

Word of Mouth: Madison Ave.--Are You Listening?

Posted by: David Kiley on November 15

I have sat through two ad agency reviews this year: one for an account in excess of $300 million a year, and another for a smaller account of around...

When Candidates Give Up, The Ads Can Be Fun

Posted by: David Kiley on November 14

It's like watching some pathetic guy at a bar at closing time. He has been trying to pick up a girl all night. No luck. And, so, he just starts...

Online Reviews Can be Good Up To A Point

Posted by: David Kiley on November 12

What online customer reviews are we to believe? According to the 2007 “Social Shopper Study” conducted by PowerReviews and E-tail Group, consumers are increasingly turning to online customer reviews to...

What Exactly Is New?

Posted by: David Kiley on November 09

I heard someone the other day say that "Curvy is the new thin." This was said in the context of how Queen Latifah has become an icon for many...

Facebook Marketing. It Can Be a Good Thing.

Posted by: David Kiley on November 02

There will be a lot of debate in coming weeks and months about how facebook.com, myspace.com etc use the information we are giving them to the benefit of marketers. They...

Why I’m not volunteering to fight in the Format War

Posted by: Burth Helm on November 01

Austin-based ad agency GSD&M Idea City just won a piece of business from DreamWorks Animation to promote the emerging HD DVD format. The agency wouldn’t disclose billings, but would only...