The Long Tail of Celebrity Endorsements

Posted by: Burth Helm on October 2, 2007

You’ve heard of “microcelebrities” on the web. Now they’re endorsing equally small-time businesses online. I logged into my gmail account this morning to read an invitation to a friend’s party in Brooklyn. Sitting above it I see this sponsored link: “The Kid from Brooklyn shares his secret for romancing broads.” Sure enough, it’s YouTube celebrity “The Kid From Brooklyn,” best known for his vulgar rants against Starbucks and Yankee Stadium. Now he’s shilling for, a site that sells “roses the size of my freakin’ fist!” according to the Kid.

Reader Comments


October 10, 2007 12:15 PM

Horrible! and when I think about roses and romance this guy definitely does not come to mind.
Roses at bargain basement prices...great. But don't use bargain basement advertisers. To over the top for me.

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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