Plastic Water Bottles: How many will just say No.

Tappening (Tappening.com) is exactly the kind of campaign you describe!

Begun by marketing exec Mark DiMassimo of DIGO Brands and Eric Yaverbaum of ErichoPR, Tappening calls for everyone to send in a single empty water bottle (with a note inside to the Chairman of Coke, which I'm sure he loves) promising that the writer will stop drinking bottled water. Tappening also offers its own bottle that a person can fill with tap water and carry around: thereby fulfilling the "cool" need that some believe is filled by the bottled water brands.

Between the facts that the EPA regulates tap water better than the FDA regulate bottled - and to your point the waste is unbelievable (just CA throws away 3M water bottles every day!) this is becoming v difficult to ignore.

Take a look at Tappening.com and, shamelessly, I've written my own blog post on the campaign, which includes an exclusive interview with DiMassimo and Yaverbaum (http://stephaniefierman.com/stephanie-fierman-is-tappening-are-you.php)

Thanks,
Stephanie Fierman
www.stephaniefierman.com

Tappening (Tappening.com) is exactly the kind of campaign you describe!

Begun by marketing exec Mark DiMassimo of DIGO Brands and Eric Yaverbaum of ErichoPR, Tappening calls for everyone to send in a single empty water bottle (with a note inside to the Chairman of Coke, which I'm sure he loves) promising that the writer will stop drinking bottled water. Tappening also offers its own bottle that a person can fill with tap water and carry around: thereby fulfilling the "cool" need that some believe is filled by the bottled water brands.

Between the facts that the EPA regulates tap water better than the FDA regulate bottled - and to your point the waste is unbelievable (just CA throws away 3M water bottles every day!) this is becoming v difficult to ignore.

Take a look at Tappening.com and, shamelessly, I've written my own blog post on the campaign, which includes an exclusive interview with DiMassimo and Yaverbaum (http://stephaniefierman.com/stephanie-fierman-is-tappening-are-you.php)

Thanks,
Stephanie Fierman
www.stephaniefierman.com

Just checked out the site Stephanie mentioned. I'd actually heard Yaverbaum speak years ago and one of his books we had to read for a marketing class I took at Harvard. What's brilliant about what he and his partner are doing (and someone must do a case study!) is that it is no different than Nalgene or P&G at all, except they are better at marketing. They basically adopted tap water as their shared client and are making the world a better place by effectively delivering a message. Two lifelong agency guys didn't wait for a client to call them. Wow! Pretty smart. If you want an education in how destructive bottled water is to our environment, check out their site. It's not even them telling the story. It's the mainstream media and there is plenty of it. So much for my Harvard education! I would never have thought of that! These guys should be environmentalists of the year.

WOW! Smart guys! That website is awesome!Wonder when Coke or Pepsi buys them and shuts them up? Don't sell! You'll let us all down!!!!

Hey Dave, your article is right on. However, I disagree with one thing. I DO doubt the quality of the water from the tap, water cooler and bottled water. The February 2008 issue of the Reader's Digest has alot to say. Alot of the bottled water does come from public resources. And, not only is bottled water destructive to our environment but you would be horrified if you knew what was in the bottles. What could be more basic than the water you drink? Well, it depends on which water you drink. Available water has been severely compromised. Water as we know it will never be the same. Ionized alkaline water is the only answer. Ionized water alkalizes, hydrates, and detoxifies the body more effectively than any other substance It is not only the best water we can drink. it is the best substance you can put into your body. It could save your life... I would be happy to share my research by contacting me at waterlily.4life@yahoo.com. Also, add up the amount of money you spend on bottled water each month and make a donation so that other people can enjoy our quality of life.

I LOVE TAPPENING and I LOVE MAGIC. Check out this VIDEO my Girlfriend and I made FOR TAPPENING. By the way they loved it and its being passed around a lot! Check out what the buzz is about!

http://www.youtube.com/watch?v=JWO_5lKVBAA

-Livan

LAST WEEK I READ ABOUT TAPPENING.COM IN PEOPLE MAGAZINE - THEY HAD A SPREAD ON "GREEN" STUFF RELATED TO EARTH DAY (APRIL 22ND)...

THANKS TO THAT LITTLE BLURB ABOUT TAPPENING'S REUSABLE WATER BOTTLES, I'M NOW VERY INTERESTED IN THIS ISSUE. I'VE BEEN DRINKING TAP WATER FOR MANY YEARS AND IT'S GREAT THAT SOMEONE STARTED A WELL-DESIGNED, INTELLIGENT SITE TO SUPPORT IT.

SPREAD THE WORD: WWW.TAPPENING.COM