Archives: October 2007

Using Bad News To A Brand's Advantage

Posted by: David Kiley on October 30

Perhaps an obsession with quality since J.D. Power and Associates rankings and the like have come to dominate our perception of brands have made many marketers forget that most consumers...

GM's Hummer Conundrum

Posted by: David Kiley on October 29

A new campaign for Hummer could be internally themed, "lipstick on a pig." Three new-model TV spots, plus print and online work from independent agency Modernista, Boston, looks to...

Canadian Club Digs Deeper For Meaning

Posted by: David Kiley on October 24

Canadian Club is not afraid of my father. And they think I shouldn’t be either. They are right, of course. Two decades after Oldsmobile flopped with “This Is Not...

Hershey's "White Sheep" Brand--Scharffen Berger

Posted by: David Kiley on October 19

The news hasn't been good for Hershey. Sure, it is an iconic brand. Part of America. But based on poor financial results, it appears that America's chocolate tooth is...

Subaru To Move $150 Million Account to Carmichael-Lynch

Posted by: David Kiley on October 16

Subaru of America is expected to move its ad account to Carmichael-Lynch in the next 24 hours from DDB. I'm thinking back to a blog post in this space dated...

The Al Gore Brand Story Taking Shape

Posted by: David Kiley on October 15

I listened to so-called political experts on National Public Radio ruminating that Al Gore would find it difficult to make headway in a run for Democratic nomination for the...

More ANA: Al Gore gives his first speech after winning the Nobel

Posted by: Burth Helm on October 13

The most interesting part of Gore's presentation was the reel of the viewer-created commercials the channel runs for its advertisers. I’ve posted three of the ads he showcased after the jump. Ad agencies should be scared.

Liveblogging: A-B Marketer Defends Beer, but not Bud.TV

Posted by: Burth Helm on October 12

Anheuser-Busch's Bob Lachky just gave an entertaining presentation at the ANA of how Anheuser thinks about advertising creative. He played many of the old ads, including a few that never...

Live blogging: Microsoft CEO Steve Ballmer: "We're the pig."

Posted by: Burth Helm on October 12

When asked "What's Microsoft's next step?" at the end of the presentation at the Assoc. of National Advertisers here in Phoenix, Ballmer replied with this: "Digital digital digital. Advertising advertising...

Live Blogging: Gutenberg, Pasteur, and uh... Leo Burnett?

Posted by: Burth Helm on October 12

Assoc. of National Advertisers head Bob Liodice is kicking off the presentations for the first morning of the. Steve Ballmer of Microsoft is coming up, but right now we’re hearing...

ANA Day One: Hey Eddie W., Natalie G., Jenn B. and Courtney R., you’re famous!

Posted by: Burth Helm on October 12

Or rather, you had your Facebook profile picture projected in front of several hundred advertisers last night as they knocked back drinks here in Phoenix, Arizona. It’s the annual meeting...

Steinbrenner: A Study in how not to handle a personal brand.

Posted by: David Kiley on October 10

The Yankees lost their series to Cleveland. Lots of Yankee haters are happy. Yankee fans are disgusted. Whether or not the fans blame the pitching, Alex Rodriguez's quiet bat,...

Plastic Water Bottles: How many will just say No.

Posted by: David Kiley on October 08

One thing has always, ALWAYS, been clear to me about the bottled water market. The market has been driven more by the inherent laziness of consumers than by any fear...

Godiva Campaign Not Exactly Mmm Mmm good.

Posted by: David Kiley on October 04

Godiva Chocaltier is launching a new image campaign to move the brand beyond occasion gift giving. The print and outdoor campaign breaking this month tries to position the brand as...

The Long Tail of Celebrity Endorsements

Posted by: Burth Helm on October 02

You've heard of "microcelebrities" on the web. Now they're endorsing equally small-time businesses online. I logged into my gmail account this morning to read an invitation to a friend's party...

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!