Posted by: Burth Helm on September 7, 2007
It doesn’t get much more “web video” than this. I have no clue what this has to do with Cadbury. I have no idea why I can’t get the ape or the Phil Collins song out of my head. But in terms of “engagement,” I’m engaged. In terms of “mind share,” the monkey has about 80% of my Friday brain.
I can’t tell if those outside of the ad world will consciously think about Cadbury as a result of this, but good example of pure entertainment working to get attention for a brand online. I even put in my email at the vid’s website to find out what they’ll do next.