Web Video for Your Weekend

Posted by: Burth Helm on September 7, 2007

It doesn’t get much more “web video” than this. I have no clue what this has to do with Cadbury. I have no idea why I can’t get the ape or the Phil Collins song out of my head. But in terms of “engagement,” I’m engaged. In terms of “mind share,” the monkey has about 80% of my Friday brain.

I can’t tell if those outside of the ad world will consciously think about Cadbury as a result of this, but good example of pure entertainment working to get attention for a brand online. I even put in my email at the vid’s website to find out what they’ll do next.

Reader Comments

Soulseeking

September 27, 2007 4:18 PM

I daresay anyone who views the video will relate to what the craving for chocolate and slaking it does to the beast within. Perhaps subliminally it will work, but I think people go for the chocolate bar that suits their particular taste preferences and the spot really doesn't generate a sudden hankering for Cadbury.

Post a comment

 

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

BW Mall - Sponsored Links

Buy a link now!