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Web Video for Your Weekend

Posted by: Burth Helm on September 7, 2007

It doesn’t get much more “web video” than this. I have no clue what this has to do with Cadbury. I have no idea why I can’t get the ape or the Phil Collins song out of my head. But in terms of “engagement,” I’m engaged. In terms of “mind share,” the monkey has about 80% of my Friday brain.

I can’t tell if those outside of the ad world will consciously think about Cadbury as a result of this, but good example of pure entertainment working to get attention for a brand online. I even put in my email at the vid’s website to find out what they’ll do next.

Reader Comments

Soulseeking

September 27, 2007 4:18 PM

I daresay anyone who views the video will relate to what the craving for chocolate and slaking it does to the beast within. Perhaps subliminally it will work, but I think people go for the chocolate bar that suits their particular taste preferences and the spot really doesn't generate a sudden hankering for Cadbury.

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About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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