Sharp and Wieden Making Comment on Bonds?

Posted by: David Kiley on September 18, 2007


There has been an Aquos TV ad running for many weeks, especially on Major League Baseball broadcasts. In the spot, a lad of about ten years reverentially places a Hank Aaron baseball card on the shelf in his room. Aaron? Aaron was long gone from baseball and the public eye before this kid was born. The ad also features the swing of Boston Red Sox slugger David Ortiz.

Methinks Sharp and ad agency are making an editorial comment in this ad. After all, in a year when San Francisco Giant (the human asterisk) Barry bonds broke Aaron’s homerun record, why wouldn’t Bonds be in the ad? At least the chances are good that the kid had seen Bonds play.

Mind you, I don’t object to the statement made by the ad. I was and am a huge Aaron fan. And if I was a sportswriter, Bonds would get my vote for the Hall of Fame…never.

Wieden is also Nike’s long-time ad agency. Bonds has no deal with Nike either. Just Fila, and Franklin batting gloves.

Reader Comments

steve baker

September 26, 2007 12:57 PM

I agree. It's deliberately provocative. Sort of like if an ad agency did spot on civics, and focused on a kid--a future leader--enraptured by the legacy of President George H.W. Bush.


October 24, 2007 3:00 PM

He's on there because the company sponsors the annual Hank Aaron Award:

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News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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