Archives: September 2007

Chevron Ad Has Lots To Compete Against

Posted by: David Kiley on September 28

The theme of the new Chevron two-and-a-half minute TV ad (which can be viewed here) that will break this weekend on CBS's 60 Minutes is “The Power of Human...

Nielsen Rethinking "Heroes" Flub

Posted by: Burth Helm on September 27

So we're just one week into the Fall TV season, and we get another example of how seemingly wonky changes in TV ratings can have big implications (I wrote a...

Fixing "Brand America"

Posted by: Burth Helm on September 27

Advertising Week in New York is winding down, and I just got back from one of the final panels, called "Brand America." Two teams of ad school students and ad...

For BMW, Volvo Was A Brand Too Far

Posted by: David Kiley on September 27

BMW AG chairman Dr. Norbert Reithofer laid out an extensive plan for expanding and growing BMW’s business. One of the principal aspects of the plan is to create a...

Wilhite's Departure at Hyundai Could Be Ford's Win

Posted by: David Kiley on September 24

Steve Wilhite resigned today from his post as COO of Hyundai Motor America. Wilhite has been known to be frustrated with the Korean management style and structure almost from...

Sharp and Wieden Making Comment on Bonds?

Posted by: David Kiley on September 18

There has been an Aquos TV ad running for many weeks, especially on Major League Baseball broadcasts. In the spot, a lad of about ten years reverentially places a...

Walmart Is Out To Change Its Story With New Ads

Posted by: David Kiley on September 13

Walmart, in its first work from The Martin Agency of Richmond, Va., is changing its slogan from “Always Low Prices,” to “Save Money. Live Better.” Walmart executives are saying that...

Experian wastes money so you don't have to?

Posted by: Burth Helm on September 13

I found this bewildering: So taking that slogan to heart, Experian decides to buy an ad on a phone booth on 6th avenue in midtown Manhattan? You have to be...

Hyundai Ads Can Take Us To Water But Can They Make Us Think?

Posted by: David Kiley on September 11

I’ve been in the room when an ad agency says to a car company client, “Let’s not show the car.” The sales oriented executives in the room react as...

Web Video for Your Weekend

Posted by: Burth Helm on September 07

It doesn't get much more "web video" than this. I have no clue what this has to do with Cadbury. I have no idea why I can't get the ape...