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Archives: August 2007

SpongeBob Meets John Mackey Squarepants

Posted by: David Kiley on August 29

Whole Foods, aka “Whole Paycheck,” has been a success for a variety of reasons. The emphasis on organic foods. A terrific produce section. A convenient and well-chosen wine section. The...

Is "-onomics" the new "-Gate."

Posted by: David Kiley on August 27

Emotionomics is a new book by a marketing guy named Dan Hill. I haven't read the book yet (I will if they send it to me). But the mere title...

Which Ads Don't Get Skipped?

Posted by: Burth Helm on August 24

My colleague Jon Fine is on vacation, so I filled in to write BW's MediaCentric column this week. In the column I took a look at a surprising set of...

McDonald's "Premium" Coffee

Posted by: Burth Helm on August 23

I had a longer walk than usual to work this morning, and I picked up a cup of McDonald's "premium" coffee on the way. McD's has been advertising it heavily...

For Marketers, Ads like YouTube's Could Tilt the Playing Field

Posted by: Burth Helm on August 22

Sounds like advertisers like what they see with YouTube's new advertising model. Announced last night, YouTube is following smaller players like VideoEgg by inserting overlays over the bottom section of...

Sorry, Wal-Mart. The kids would rather talk labor politics than home decor.

Posted by: Burth Helm on August 20

Wal-Mart has already had trouble building its own social-networking site , The Hub. Now it has inadvertently made itself the subject of debate with a sponsored page on Facebook. My...

Where Imus Goes, Advertisers Will Follow

Posted by: David Kiley on August 15

If Don Imus, the exiled morning dee-jay returns to the airwaves this Fall, which is widely expected, it won’t be long until major advertisers line up to sponsor his...

If only Allstate insured Altamont

Posted by: Burth Helm on August 13

Allstate has a new campaign out today for its motorcycle insurance policies. We know that fear is the emotion that drives insurance sales. But is this one on-brand? In other...

Chrysler's New "Lifetime" ads Stretch the Bounds of Cred.

Posted by: David Kiley on August 13

Chrysler has launched a new campaign touting the "lifetime" warranty of its powertrains. The phrase, "lifetime warranty" sounds good. What it means is that the engine and transmission is warrantied...

J&J and Red Cross--Children...Children.

Posted by: David Kiley on August 10

It couldn't have been easy for Johnson & Johnson to decide to sue the American Red Cross for trademark infringement. The two entities have used the same familiar logo...

Big Surprise - Kids like McDonald's for more than just the food

Posted by: Burth Helm on August 09

I found this pretty amusing: LOS ANGELES ( -- A new study, certain to fire up the already heated debate over kids' marketing, finds that kids aged 3 to 5,...

Words Are Dead in Print Ads Mr. Madden

Posted by: David Kiley on August 07

Peter Madden asks in an column: Are words dead? The ad executive bemoans the de-evolution of print ads, and the loss of long ad copy passages. He even waxes...

1-18-08 makes me wonder: Is there anything tougher than a viral campaign for a movie?

Posted by: Burth Helm on August 07

The Wall Street Journal has a story today about the lengths movie studios are going to to generate buzz months ahead of a premiere. That story focuses on the upcoming...


News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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