Archives: July 2007

CBS Experiment in Ad Interuptus Shows How Desperate Nets and Advertisers Are In the face of TiVo

Posted by: David Kiley on July 31

When are advertisers, networks and cable companies going to wise up to the real problem with advertising? In gearing up for Nielsen ratings of commercial viewing, not just the programs,...

Can Coach Flying Be Anything But...Hell.

Posted by: David Kiley on July 27

Another flight, and another few minutes of pondering whether a coach airline experience will ever be anything but varying degrees of toxicity on the brand experience scale. I resisted...

What the Real Mad Men Think of "Mad Men"

Posted by: Burth Helm on July 23

Last Thursday night was the premier of AMC's "Mad Men," an hour-long drama set in the high-flying, chain-smoking, smart suit-wearing advertising world of 1960. The show, says creator Matt Weiner...

Vick Loses a Sneaker. DeVito Gets a Booze Deal.

Posted by: David Kiley on July 20

Nike has suspended the launch of a new sneaker bearing the name of Atlanta Falcons star Michael Vick following the findings that he has been promoting dog fighting on...

Most Cause Marketing Is Wallpaper

Posted by: David Kiley on July 17

The recently released 2007 Cone Cause Evolution Survey, finds that fully two-thirds of Americans consider a company's business practices when deciding what to buy. It also found that 87% of...

The Trouble with Viral

Posted by: Burth Helm on July 16

A new study confirms what we pretty much already knew: pinning your marketing to a viral campaign is about as reliable as picking "rock star" as a career. But "influencers,"...

I Just Ate So Much Bacon

Posted by: Burth Helm on July 13

First off, sorry for the blogging lapse. We have the Best Global Brands package coming up, and I’ve been swamped. I hope you all enjoy it when it comes out...

Chivas TV Not Worth Watching At Any Age

Posted by: David Kiley on July 12

There is a worthwhile discussion in the public square today about if and how liquor marketers should be allowed to advertise on TV and the Internet. On one side...

CMO Study Not Fair To Pro Marketers

Posted by: David Kiley on July 10

As reported in Advertising Age, a study to be published in the Journal of Marketing will report that over a five-year period chief marketing officers don't have any effect on...

Dove Evolution Film. Is It Anything More Than a Feel-Good Moment

Posted by: David Kiley on July 05

On one hand, I'm heartened that the film winner at the Cannes Lions International Advertising Festival was Dove's "Evolution" from Ogilvy, Toronto. On the other hand, I can't help but...

Romney:Can Buy Me Love...Maybe

Posted by: David Kiley on July 02

Republican Presidential Candidate Mitt Romney placed more local TV advertisements than all other candidates combined, with 4,549 ads, mostly on local broadcast television, through June 10 according to The...

About

News, opinions, inflammatory meanderings and occasional ravings about the world of advertising, marketing and media. By marketing editor Burt Helm, Innovation Editor Helen Walters, and senior correspondent Michael Arndt.

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